Skip to main content

Analytics

Video tutorial​

Dashboard​

The Dashboard panel provides a comprehensive overview of your website's performance with Visidea. Here you can monitor key metrics and insights at a glance:

  • Daily Revenues: Displays the total revenue generated for the day, including the percentage change compared to the previous period. For example, "1082 Euro" with a green indicator shows a positive trend.
  • Daily Recommends: Shows the total number of product recommendations made by Visidea, along with the average recommendations per hour.
  • Total Customers: Indicates the total number of customers, highlighting new users acquired since the last day.
  • Category of the Day: Highlights the most active or relevant product category for the day.

Below the KPIs, a line chart visualizes revenue trends over time, allowing you to quickly identify peak periods and patterns in your sales performance.

Additional sections include:

  • AI Algorithm Status: Lists the current status of AI algorithms (e.g., "visual search"), showing whether they are active or paused.
  • Products of the Day (AI-recommended): Highlights top products recommended by the AI, including product details and total sales for the day.

This dashboard helps you track the impact of Visidea on your business, monitor real-time performance, and make data-driven decisions.

KPI​

The KPIs panel offers a detailed analysis of Visidea's impact on your website, with a focus on both high-level and granular performance indicators. Here’s what you’ll find:

  • Date Range Selection: At the top, you can specify the period for analysis. All metrics and charts update according to the selected dates.

  • Key Metrics: The panel displays essential statistics such as:

    • Recommendations: Total number of product recommendations generated, with percentage change from the previous period.
    • Clicks: Number of user clicks on recommended products, including the click-through rate (CTR) and its trend.
    • Revenues Visidea: Revenue directly attributed to Visidea recommendations, with percentage change and ICV (Incremental Conversion Value).
    • Total Revenues: Overall revenue for the selected period, with percentage change.

  • Recommendations Type: A breakdown of the number of recommendations by algorithm type (e.g., Similarity, Frequently Bought Together, Popular Items, Collaborative Filtering, Text Searches, Last Seen, Visual Search). Each type is visualized with a horizontal bar for easy comparison.

  • Revenues from Algorithm: Shows how much revenue each recommendation algorithm contributed, helping you identify the most effective strategies.

  • Interactions Type: Summarizes user interactions such as views, carts, and purchases, providing insight into user engagement and conversion.

  • Charts and Visualizations:

    • Recommendations by Algorithm (Stacked Bar Chart): Visualizes the daily volume of recommendations by each algorithm, making it easy to spot trends and compare performance over time.
    • Visidea Recommendations (Line Chart): Shows the total number of recommendations per day, highlighting peaks and fluctuations during the selected period.

These KPIs and visualizations allow you to monitor the effectiveness of different recommendation strategies, track user engagement, and measure the direct impact of Visidea on your sales and conversions. You can also customize which widgets are displayed and their order by clicking the cog button.

Search Statistics​

The Search Statistics section provides insights into how users interact with your website’s search functionality. Here’s what you can analyze:

  • Key Metrics: At the top, you’ll find the total number of searches, clicks, and sales generated from search activity for the selected date range. Each metric displays its percentage change compared to the previous period, along with:

    • CTR (Click-Through Rate): The percentage of searches that resulted in a click.
    • CR (Conversion Rate): The percentage of searches that resulted in a sale.

  • Top Searches: A list of the most frequent search queries entered by users, along with the number of times each term was searched. This helps you understand what products or information your visitors are looking for.

  • Top Clicks: Shows the products that received the most clicks from search results, including product names and the number of clicks. This highlights which products are most attractive to users after searching.

  • No Results: Displays search terms that returned no results, helping you identify gaps in your product catalog or opportunities to improve your search experience.

  • Metrics by Period (Line Chart): Visualizes the daily trends for searches, clicks, sales, and no-result queries over the selected period. You can toggle each metric on or off to focus on specific trends.

  • Searches by Country (Map): A world map highlighting the geographic distribution of searches, allowing you to see where your users are searching from. Countries with higher search activity are shaded more prominently.

These analytics help you optimize your search functionality, identify popular and missing products, and understand user behavior across different regions.

Visual Search photos​

The Visual Search photos section displays a gallery of images that users have uploaded or interacted with using the visual search feature. This section helps you understand how users are leveraging image-based search on your website.

  • Image Gallery: Shows a grid of recent images used in visual searches, including product photos, user-uploaded images, and other relevant visuals. Some images may be pixelated or blurred to protect user privacy.

  • Image Details: Clicking on an image opens a larger preview with additional details, such as the upload date and time. This allows you to review the context and content of visual searches performed by users.

  • Pagination: If there are many images, pagination controls at the bottom let you browse through multiple pages of visual search activity.

This section provides valuable insights into the types of images your users are searching with, helping you optimize your catalog and improve the visual search experience.